On the official AdWords blog, a text was published yesterday in which certain changes are announced that will affect the function and price rates of Google AdWords system. Some modifications are most welcomed while some could lead to increase of rates.
After Google Trends update,Google launched another tool intended to be used especially by advertisers. Like Google Trends, Google Insights gives you search evaluations and evaluations of term popularity depending on the region, time periods, categories…
Google continues with improvement of Google AdWords system. New feature is called demographic bidding that allows AdWords users even better guidance of their ads to reach target audience.
At the beggining of the year, Google summoned beta testers to try this new sort of bidding — since the last week, this feature is available for all advertisers.
One of the vital elements of every PPC campaign is defining of negative keywords. Why should you pay for clicks with ‘false’ traffic that will result in loss of money.
Negative keywords are emphasized in campaigns based on broad and phrase matches, and without negative keywords it could behave as a double jeopardy (researches show that 70 % of AdWords campaigns are based exactly on these two types of keywords).
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