Google continues with improvement of Google AdWords system. New feature is called demographic bidding that allows AdWords users even better guidance of their ads to reach target audience.
At the beggining of the year, Google summoned beta testers to try this new sort of bidding — since the last week, this feature is available for all advertisers.
What does make this new feature interesting at all? For example, advertisers with products aimed at female population of certain demographih group, this sort of bidding will surely be of interest…
It is worth emphasizing that demographic bidding has a few important options like price raise for certain group based on gender, age, income etc., other features are exclusion of certain group, initiation of demographic reports and site selection on which your ad can be displayed.