On account of a longer break from this blog, I reckon it’s time I tried to provide detailed information on the important events that occurred in the world of internet marketing and which you’ve, I’m ashamed to say, missed out on due to a lack of new articles on SeekandHit.
Here I (we) often talk of how to get positioned amongst the results on Google, how to gain top position, what to do in order for Google to show mercy and take peek at a site which really deserves to be in the company of the more lucky/capable sites — and what to do when you want “out”? The term ’online reputation’ is increasingly mentioned, and when relating to search engines, it is surely one of those issues that creates the most worry. What to do and how to act in a situation, when comprising information ends up on Google, can be read on Google’s official blog at Managing your reputation through search.
Sometime during the middle of last month, Google continued with its intentions to slowly but surely give PageRank increasingly less importance. Actually, this was also evident in the Google Webmaster Tools interface, where the PageRank was without too much fanfare, removed. The news of its removal was covered by Search Engine Land, while Google explained its actions through a very brief statement notifying webmasters that they “need not focus so much on PageRank”.
The Rimm-Kaufman Group published an interesting study on the impact and trust given by users with respect to search engines and their advertising system, and the way in which they react to advertising systems that publish their advertisements. Even though user tendencies are (probably) a little different in America, the research results are themselves interesting. Do users use only one search engine? Are they inclined to carry out a search on a single search engine and then make a purchase by clicking on an advert on another search engine? The question itself is posed: Should advertisers consider using more than a single advertising system, and therefore not simply focus on the leading system?
Since I’ve already touched upon certain studies, Harris Interactive provides another study which states that 4 out of 5 adults use the Internet. This again relates to research conducted amongst American households. It would be interesting to obtain data for our demographic region.
Google Analytics Segments and New Options
Google Analytics has grown into a large robust system. Did you know that you can use the Google Analytics Advanced Segments (eng. Advanced Segments) to research keywords?
If you’re interested in tracking visits on a mobile phone using Google Analytics, here is a solution. An interesting thing is surely the fact that Google Analytics has towards the end of last month gained a whole new series of possibilities! ! Avinash Kaushik provides an informative article on new Analytics options (plus a video presentation), and the official post can be found on the Google Analytics Blog. Avinash Kaushik presents 6 points of advice in reducing bounce rate and increasing website conversions, useful reading for those worried about the large number of “missed” visits.
Google AdWords moved closer to organic results
During the middle of August, Google AdWords adverts “approached” a little closer to organic results — whether this made an impact on increasing CTR, better quality clicks or organics results, you can read up on it in the discussion on the WWW forums..
Those little less fanatic might be interested in how Google calculates the AdWords Quality Score. PPCBlog has tried to decipher what lies hidden behind the QS.