Measurability of Internet Advertising Campaigns

An interesting thing is how over 50% of small and medium-sized businesses in the USA (and I believe that this figure would be incredibly optimistic for our region) don’t track the success/conversions in their advertising campaigns on the Internet!

Advertising on the Google Content Network

The Google Content, known also as the Google Content Network (you often hear the phrase “Google AdSense Ads”), is a collection of websites and other products maintaining a partner relationship with Google and which publish Google AdWords ads.

Comparison of organic and PPC conversions

Using combined forces, Google and Compete have measured the role and effectiveness of web search engines in sales business.

5 frequently made pay per click mistakes

Testing can provide you with useful results, and this claim can not be generally applied to every situation and to every keyword. It is often that the first position is the one that is most cost-effective and with less conversions than it would be the case with the second and third position.

Keyword value assessment #3

During the search for the proper keywords, you will find yourself in a situation where you’ll have to choose keywords that are more appropriate for your site. Appropriate in the sense that you’ll try to sort out those keywords that best fit the profile of your website.