Negative keywords and its implemenentation to your ad campaign

One of the vital elements of every PPC campaign is defining of negative keywords. Why should you pay for clicks with ‘false’ traffic that will result in loss of money.

Negative keywords are emphasized in campaigns based on broad and phrase matches, and without negative keywords it could behave as a double jeopardy (researches show that 70 % of AdWords campaigns are based exactly on these two types of keywords).