Internet Marketing in the Past Month

Online advertising
11. 07. 2009.
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On account of the chronic lack of time, I’ll try to cover in a more general post the most important things that have occurred in the internet marketing and search engine area during the previous month…

An Introduction to Google AdWords Auction

Google AdWords
2. 05. 2009.
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Even though I mentioned this video on Twitter about a month ago, it definitively deserves a little more attention because of the useful information and manner in which the auction system is used to serve ads to those using the Google service.

Using Google AdWords? Be Careful When Viewing Your Adverts

Google AdWords
13. 01. 2009.
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Here is a quick piece of advice for all of you using Google AdWords. On account of encountering this ‘problem’ quite often, it becomes useful to provide some advice when viewing adverts.

Comparison of organic and PPC conversions

Google AdWords
1. 11. 2008.
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Using combined forces, Google and Compete have measured the role and effectiveness of web search engines in sales business.

Google AdWords: Quality Score and Ad Quality

Google AdWords
31. 10. 2008.
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Another modification was introduced by Google concerning maybe the two things that arise a lot of questions and dilemmas.

Current Quality Score calculation is a bit unsuited when it comes to the bidding for ‘strong’ keyword and your budget is insufficient (common case for English-speaking countries).

Everything about Google in the last 15 days…

Google related
6. 09. 2008.
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Considering that I have been offline some time, a lot of news has accumulated, especially when talking about Google. Anyway, not to write a whole opus on Google (like there is not enough talking about Google), here are some things that Google decided to introduce while I was in the state of hibernation.

Changes to Google Content network

Google AdWords
8. 08. 2008.
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Yesterday, Google announced some vital new features of Google content network, which is one of the first things announced as a direct result of DoubleClick acquisition.