To define search engine friendly web design and relate it to the ‘other side’ (users) thinking that content and site concept must not be disturbed because of the search engines, is a common misinterpretation.
According to some people, search engine friendly web design is ‘coliding’ with the human design and visitors experience, but my opinion is that these two sides don’t come one without the other — by combining these two opposites, the site can make progress and achieve good results.
Of course, the emphasis should remain on the users and visitors, but isn’t that what search engines are emphasising?
Take Google for example, having the attitude “the goal is always the same: improve the user experience. This is not the main goal, it is the only goal.” And if there is one search engine with that kind of attitude towards the user, is it obvious that algorithms in charge of searching are not intended to serve the machines, but to serve users.
The way in which you are to organize your content, images and links on your pages will influence the users but also the search engines. In principle, when we talk about things that deserve our attention, the list could look something like this:
- Content must be readable
- Design and layout of the page sould be consistent
- Simple navigation
- Simplicity of browsing and searching
- Loading page speed
The main point is that the search friendly design should be taken into consideration from the beginning, from the moment when project planning starts and later with the construction of web page. One more argument in favour is the time saving we get by planning timely, which also results in money saving.