Managing PPC ad campaigns
PPC (pay per click) services include the placement of ads on search engines and websites with pay per click options, where you only pay if someone clicks on your ad. PPC advertising offers an instant presence along with the advanced ability to target users — based on age group, interests or terms that are searched.
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With Google Adwords, your ads can be shown on Google and on the Google Display Network (GDN) which numbers millions of websites. Google ads reach over 80% of all Internet users, with over a million advertisers using the system.
Google Analytics is a free-of-charge tool used for tracking and analysing website traffic. It’s exceptionally easy to install and use, however in some instances, you might require assistance in setting up its advanced measuring options.
Conversion Rate Optimization (CRO)
Optimisation of landing pages is the process of setting up and measuring the effectiveness of web pages in sales for the purpose of increasing sales and user experience.
Search Engine Optimization (SEO)
Search engine optimisation determines the position of web pages on Google. We find keywords that are relevant to your business, and then apply them in the optimisation process with the aim of achieving an optimal position on the search engine listings.