Facebook is the first social network that has succeeded in gathering ‘real’ users, without presenting false information, without concealing itself behind a nickname – opening up a great opportunity for targeted advertising.
Facebook is the first social network that has succeeded in gathering ‘real’ users, without presenting false information, without concealing itself behind a nickname – opening up a great opportunity for targeted advertising.
How do Facebook ads work?
Facebook’s advertising platform presents simple ads combined with titles (25 characters), pictures, and text ads (135 characters).
The ads are shown on the user’s profile, groups and fan pages. Facebook offers companies the opportunity to reach their targeted public through a complete marketing cycle, and the ability to show ads using 11 various options for targeted users (age group, interests, education, sex, etc.)
Advantages of Facebook advertising
- The ability to advertise to particular user groups (segmentation)
- Over 500 million users throughout the world
- Ad costs based on a pay per click principle – you only pay for ads that are clicked by someone, you don’t pay for your ad just appearing
- Reports and analyses of results
Facebook’s campaign reach
Facebook ads are shown to users depending on their interests, age, sex and education. This also means that it is possible to utilise precise options when choosing to whom you want to advertise.
Your ad campaign can be directed to only a few thousand users, or even to a few hundred thousand users — and it’s because of these opportunities that Facebook is the most powerful advertising platform when considering the issue of choosing (segmenting) users. No other advertising platform possesses such a precise selection of users.